When you decide to promote products or services to increase your sales quickly, there are various channels to do so. Among these channels, you have advertising on the Google search engine or on social networks, which allow you to advertise quickly and hope to have positive results. Thousands of companies around the world have chosen these communication channels and had great success.

However, there are products or services, which will be difficult to sell quickly on the internet because they require special attention and in this perspective telephone prospecting occupies a place of choice, even if its use can be complicated to organize, without professional help.

To engage with a new service provider or change provider in some cases, the customer needs further explanations and to be convinced of the benefits he will obtain. In this case, only the presence of a salesperson or a direct phone call from a seasoned salesperson can lead the customer to subscribe to the proposed offer. This is the case for banking, insurance, real estate, energy, communications, telecommunications, and many others.

To quickly increase sales in these sectors, for example, although the use of search engines and social networks can help in making contact, they are less effective compared to a direct and targeted telephone call or a commercial appointment, and it is in this context that a telephone prospecting campaign coupled with other means of communication is recommended.

Telephone prospecting

Defined as all the marketing steps carried out by telephone, telephone prospecting (also called phoning) allows you to promote your services or products by telephone via a direct call with the potential customer, obtain a commercial meeting or succeed in selling your services over the phone, and thus increase your sales.

Unlike other marketing strategies, telephone prospecting ensures that you listen to your potential customers, their hesitations, doubts, desires, and other emotions, which will allow you to adjust your methods as you go. Via phoning, you can generate a considerable number of potential customers and measure the impact of your campaign day after day.

Beyond business meetings or telephone sales, this marketing approach also helps you collect very useful information about your customers, with the aim of building up or updating your database of potential customers.


Effective telephone prospecting team at Hivoox

To make a phoning campaign that guarantees you a positive result, there are several phases, and among them, you will find the infrastructure, the team and the sales speech, which in my humble opinion constitutes the key trio in a campaign of this type.


Infrastructure

In a phoning campaign it is important to have an infrastructure that allows phone calls to be made at a lower cost, which allows calls to be recorded, which helps to make phone calls automatically in certain cases or which is integrated with CRM solutions. However, installing a system to make phone calls manually from a computer, using a CRM or an automatic dialing system, is possible and very easy given the multitude of offers in this regard offered by Hivoox and other voip service provider around the world.


The sales speech

Preparing a good speech is a task reserved for telephone prospecting professionals because they are used to this type of campaign and know how to develop an exclusive speech for telephone calls. However, you or your company's sales reps are best qualified to write your speech because you know your products and services better than anyone and are used to answering customer questions. Note that a well-written telephone speech will serve as a guide throughout the sales call, anticipate customer objections, which makes it possible to provide simple and convincing answers to customers.


The Team

The team of telesales agents who will make these phone calls and implement your sales speech is the strong link in the campaign because a competent team can take ownership of your speech, prepare objections in their own words, and include your paragraphs in conversation with perfect naturalness, thus developing a feeling of trust in the client. With a team of sales agents with a positive mindset, a winning business psychology, you are sure to succeed in convincing your prospects and generating sales.

Although your strategy and the speech of your teleoperators can evolve over time, you must succeed in making your agents understand that the essential thing is to succeed in convincing customers to acquire your products and services.

It is important to choose agents who can express themselves clearly, who articulate and pronounce words correctly, who manage to speak in these circumstances with a normal rhythm and transmit unfailing serenity to customers. A smiling sales agent, using a classic and easily understandable vocabulary, knowing how to make the customer want to know more about what he has to say, is an excellent profile for telephone prospecting.

Your teleoperator must place the customer at the center of the telephone conversation, knowing how to listen without interrupting, but also knowing how to use positive expressions such as profit, advantage, gains, growth, evolution, etc.

At Hivoox Telecom, we are used to preparing competent teams who today work in hundreds of campaigns every day. If you want to build a team capable of working for you without constraints, you can visit our category dedicated to telemarketers, and we will be happy to help you compose it, train to launch an effective campaign.


Why working with our agents is effective?

When you make a telemarketing campaign, you will encounter many obstacles, which alone are capable of stop your campaign from the start. For example, to campaign with companies, sales agents encounter secretaries on their way, who most often bar access to decision-makers. In this type of case, the agent must have great powers of persuasion, and calmly convince the secretary of the merits of his approach so that his call is transferred to the decision-maker. Thanks to our experience and expertise acquired in thousands of campaigns of this type, our agents know how to deal with any type of situation, with the sole objective of helping you achieve your objectives.

Our sales agents are accustomed to the best-known techniques in the field of telemarketing, and through their work ensure you a positive conversion rate, day after day. Collaborate with professionals experienced in this exercise and who bring you real expertise in this area. We are aware that only positive results can lead you to continue collaborating with Hivoox, we take the quality of agents recruited for campaigns very seriously.

In phoning, simply making calls and talking about the products or services to be promoted does not guarantee results. You need to have a team with real know-how and capable of trading performance over the phone.


You can subscribe to the service via the website by choosing the agents according to your needs. If you need our help to prepare a group of agents for specific tasks, do not hesitate to contact us. A specialist will contact you to understand your needs and make you a proposal.